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Build Facebook Playable Ads with PlayCanvas!

· 2 min read
Steven Yau
Partner Relations Manager

Facebook Playable Ad

PlayCanvas are very excited to announce official support for Facebook Playable Ads! 🚀

What are Playable Ads?

Playable ads are small, interactive previews of a game or app that give a taste of the experience before the user choses to download it. These ads from Facebook are normally shown in the news feed or with ‘rewarded ads’ in other games and apps in exchange for an in-game/app reward.

Facebook case studies consistently show that playable ads:

  • Increase click-through rates
  • Increase install conversion over traditional ads
  • Increase return on ad spend
  • Reduce cost per install
Bitmoji CreatorCube JumpFlappy Bird

Combine that with the fully featured PlayCanvas game engine which includes:

  • Best in class visual editor with live updates across multiple devices
  • 3D models and animation with physically based rendering (PBR)
  • 2D animated sprites
  • Responsive user interface authoring

And you have a very powerful combination to create fantastic and engaging experiences to reach your audience.

BMW in EditorRobostorm in Editor

Sounds great! How do I get started?

We’ve published the official exporter tool on GitHub with instructions in our User Manual Documentation. It’s very simple to set up!

Once configured, creating the file(s) for upload to Facebook is just a single command, shown in real time below.

Playable Ad Workflow

That is how quick and easy it is! 💪 And it supports both the single 2MB HTML and 5MB zip bundle formats used by Facebook. 🙌

Facebook Ad Formats

If you’re new to PlayCanvas, why not sign up today for free. We can’t wait to see what you make! Let us hear your feedback in the forums!

P.S. We are considering doing a follow up technical post on how the tool works under the hood. Let us know on the forum if that is something you would be interested in.

PlayCanvas pioneers 3D rich media ad format for Facebook and Twitter

· 2 min read

PlayCanvas, the leading tool for creating interactive 3D content for the web, today announced that it is powering the launch of the first interactive 3D social media campaign for Hutch Games’s smash hit mobile game MMX Racing featuring WWE.

PlayCanvas and Hutch Games have collaborated to create a set of 3D interactive experiences for monster truck and wrestling fans on Twitter and Facebook. Players get a taste of the latest MMX Racing update right in their feed before going on to install the game.

MMX WWE interactive ad
Try the Triple H rich media ad

Currently interactive 3D content, including games, has always been locked up inside app stores and browser plugins. This means that on mobile devices, users have to suffer through the download and install process just to experience a bit of fun. PlayCanvas is the only engine technology that can bring these experiences to life on the web or in social networking apps.

PlayCanvas co-founder and CEO Will Eastcott said today:

User acquisition is the biggest problem facing mobile game developers today. By using their existing assets in exciting, shareable and viral ways game developers can attract engaged players who have already demonstrated an interest in their game.

This is changing the way developers think about promoting their games. PlayCanvas has unlocked the ability to make beautiful and exciting visuals available directly to players, in their browser and in their social network feeds. We know that interactive content can convert users as much as 50% more than static images and we expect PlayCanvas-powered interactive campaigns to become the standard way to promote mobile games.

DOOH and PlayCanvas debut Giant Space Invaders at Cannes Lions

· 2 min read

Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry.

Giant Space Invaders
Passers-by playing the world's biggest space invaders on their smartphones

Dominating the sea-front is the Grand Cannes, a vast 18 meter wide LED screen that sits atop the Grand Hotel. DOOH, a world leader in Digital Out Of Home experiences, wanted to create a gaming experience people could play on that screen to wow the world of advertising.

"At DOOH, we're constantly devising new and refreshing ways to engage consumers as they go about their lives." said Andrew Newman, CEO of DOOH. "Gaming has a key role in that. So at Cannes Lions, we're enabling passers by to play the world's largest game of Space Invaders. And since everybody has a smartphone, everybody can play. Just visit a web link to load up the DOOHpad, our virtual controller. To build DOOH Invaders, we needed a partner who understands the intersection of gaming and advertising. The natural choice was PlayCanvas and they've built something truly special."

DOOH Invaders
DOOH Invaders: Running on the 20m wide Grand Cannes

The DOOHPad that runs on your smartphone

"We're absolutely delighted to have worked with DOOH on this campaign." says Will Eastcott, PlayCanvas' CEO. "DOOH are the masters of high profile, head-turning marketing campaigns and this one marks a new high. PlayCanvas technology enables super-accessible, frictionless gaming experiences that are delivered over the web and can be played by all. No need to visit an app store. Just instant fun. PlayCanvas opens the door to a whole new world of interactive possibilities for advertisers."

DOOH Invaders is playable throughout the Cannes Lions festival. So if you're in the area, swing by the Grand Hotel and see if you can beat the latest high score and impress everybody on the beach!

PlayCanvas on Hotel
PlayCanvas rules from on high!