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Build Facebook Playable Ads with PlayCanvas!

· 2 min read
Steven Yau
Partner Relations Manager

Facebook Playable Ad

PlayCanvas are very excited to announce official support for Facebook Playable Ads! 🚀

What are Playable Ads?​

Playable ads are small, interactive previews of a game or app that give a taste of the experience before the user choses to download it. These ads from Facebook are normally shown in the news feed or with ‘rewarded ads’ in other games and apps in exchange for an in-game/app reward.

Facebook case studies consistently show that playable ads:

  • Increase click-through rates
  • Increase install conversion over traditional ads
  • Increase return on ad spend
  • Reduce cost per install
Bitmoji CreatorCube JumpFlappy Bird

Combine that with the fully featured PlayCanvas game engine which includes:

  • Best in class visual editor with live updates across multiple devices
  • 3D models and animation with physically based rendering (PBR)
  • 2D animated sprites
  • Responsive user interface authoring

And you have a very powerful combination to create fantastic and engaging experiences to reach your audience.

BMW in EditorRobostorm in Editor

Sounds great! How do I get started?​

We’ve published the official exporter tool on GitHub with instructions in our User Manual Documentation. It’s very simple to set up!

Once configured, creating the file(s) for upload to Facebook is just a single command, shown in real time below.

Playable Ad Workflow

That is how quick and easy it is! đŸ’Ș And it supports both the single 2MB HTML and 5MB zip bundle formats used by Facebook. 🙌

Facebook Ad Formats

If you’re new to PlayCanvas, why not sign up today for free. We can’t wait to see what you make! Let us hear your feedback in the forums!

P.S. We are considering doing a follow up technical post on how the tool works under the hood. Let us know on the forum if that is something you would be interested in.

Master Archer lands on Facebook Instant Games

· One min read

We're excited to announce the launch of Master Archer, our new Instant Game for Facebook Messenger. Shoot the fruit from Bob's head and challenge your friends with your high score!

Only a week on from release and Master Archer has already cracked 1,000,000 players!

instant-game-chart

This shows the incredible viral power of Facebook's new gaming platform.

Many developers make 3D apps with PlayCanvas, but as you can see, PlayCanvas can also be used to create beautiful 2D games as well.

To play, open Facebook Messenger, select a friend and hit the joypad icon:

play-archer

And select Master Archer from the game list!

Or you can play on facebook.com if you are using a desktop browser.

What's your high score?

Let us know your high score in the comments!

Instant Games and PlayCanvas

· 2 min read

You may have seen the news about Facebook launching Instant Games in Messenger. If not here's the launch video

Instant Games is a totally new mobile gaming platform and it's entirely built on HTML5 games. This is tremendous news for the PlayCanvas game development community.

Games that are built using PlayCanvas will work with no modification as an Instant Game. Those games are ready to be played in the Facebook News Feed and in Messenger.

Developing Instant Games​

Instant Games are playable today in the News Feed and in Messenger. However, the development platform is currently in closed beta. If you've started developing a game that would be suitable as an Instant Game visit Facebook to sign up for the closed beta.

PlayCanvas Instant Games​

Instant Games Using PlayCanvas

PlayCanvas is already being used to build Instant Games. The launch title Shuffle Cats Mini by King was built using PlayCanvas. Look out for more titles built using PlayCanvas in the future.

A New Gaming Platform​

We're tremendously excited to see Facebook launching the Instant Games platform and it is a perfect platform for PlayCanvas games. HTML games that are fast and lightweight, mobile and shareable. We hope you share our excitement and if you want to get started building your Instant Game, sign up to PlayCanvas for free today.